We have talked on several occasions about the importance of properly selecting keywords and the result that this action will have on our subsequent efforts of positioning in the search engines. Google proposes one of the most interesting online tools that we know, in order to achieve maximum efficiency when choosing keywords, and it's that developed Google AdWords, i.e. the SKTool (#) for your product. Let's review the functions of the new version of this tool and see how same Google is responsible of all the essential elements for positioning in the first places. It is only a question of understanding them. Firstly, should log in to enter the SKTool.
Otherwise we will find spam traps that will only make us lose time. It is possible to login with a Google account. Once ingreados we are going to the tab of tools and reports. There you will find two fields to complete. The first is the key word or phrase and the second is the web site.
If it is the first time you use this tool, I advise you to start with a single word or key phrase, in order to be able to clearly measure the quality of results that Google offers. We then complete with the information relevant to our own page. We see that we have the option to click on show only ideas directly related to search terms. Choosing this option Google will return us the results available to all possible keyword variations, which will give us a much broader result. You can also select the desired location (e.g. only Spain or Spain and Latin America) as well as the language. Then click on search and obtain all the necessary information instantly to the most effective selection of key words. Google then presents the results sorted in a table. The first column is the key words that Google will not suggest from which we entered. The second column is the competition, It indicates the degree of relationship that has that term with the content of our web site. How much taller the competition more difficult will be to get a TOP10 position for our page. The third column brings us the global monthly searches. This column along with the next, reflecting local monthly searches, is of utmost importance because it will give us the degree of effectiveness of each of the words or phrases (KEI or Keyword Effectiveness Index). For example, it is not the same first position to a term that only has 480 global monthly searches that for another term that has more than 300,000. Obviously the words that we will generate more traffic will be those with greatest number of monthly searches, either global or local. But these words are also the most difficult position, since the competition is greater. The last column returns us local search trends or developments in the number of searches that each term is taking to the length of a certain period of time. This can tell us, for example, that there are terms that are becoming more sought after, while others are falling into oblivion. Finally we can export this table in various formats, to be able to analyze it with greater precision, for example from an Excel worksheet. Understand this information know is the direct passage to the top of the search engine results pages, and especially a good positioning in Google. If you liked this post and want to place it on your site, you can do so smoothly, provided you cite as a source to
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