Panel Key

Our Users Find Us As We wished? One of the fundamental points of any strategy of marketing online, is to be able to establish whereupon consultations of searches arrive the visitors at our site. MAINtag often addresses the matter in his writings. If we counted on an account of Google Analytics, to know this information will not be a problem. We will have to enter our Panel and only to look for in the left part superior the section Consultations of Searches. Clicando in More Information, we will be able to accede to all the consultations of searches that our visitors have used to arrive at our Web site. However, this information deserves a detailed analysis to be able to detect if we are receiving sufficient traffic of key phrases that potentially they could derive in many more visits, or, on the contrary we are receiving a great part of share of difficult key words. We, consequently, need to know the volumes search.

For that we can appeal to the tool of key words of Google Adwords or Sktool (). We suppose that ours main key phrase, by that the majority of the users enters, derives 2500 visits to us per month (it is the period that comes by default in the Google Analytics, although can be changed by the user). When we investigated the volume of searches of this key word using the tool of Google Adwords we see that the volume of monthly global searches (that is to say the approximated annual average of consultations that this phrase receives traverse of Google.com) is of 44.000 (approximately 3.660 per month). That is to say, we almost received 70% of the users who look for information on this key phrase. Nothing badly. A called tool Free exists Monitor For Google (it can be unloaded from) that allows to dice a site and a list of key words to detect what place in the ranking occupies this page Web.

It could say that simply, entering Google we entered the search and we verified in what position we are. Nevertheless this information that we see in our screen is slanted by our own personal preferences, because Google detects, thanks to small resident file in our PC, which are the sites that we consulted more and tends to offer this information first to us. To put it another way, which we see when consulting Google, often it differs than they see other users, since our file of searches will influence in the way that Google shows the results to us. With the Free application Monitor For Google we will be able to verify without deviations which is our positioning Web for that query in particular. It is to emphasize that the greater volume of visits derived from the page of results, will be monopolized almost exclusively by the 3 first sites. Since the answer of Google to the consultation of the users is more and more exact and effective, it is to hope that in the first three to five sites of the pages of results is the needed answer. For this reason if more we are delayed in the pages of results it does necessary to work to improve the positioning in particular Web of the phrase that was the one that derived the greater volume to us from traffic. If it needs to place these contents in its site, can do it without problems, as long as it mentions like source to Source: Note of Press sent by VPA.